The Range has signed a deal with PwC administrators to buy Wilko’s brand, website and intellectual property.
As a result of the deal Wilko’s name will now not disappear from the high-street and Wilko products will be sold “in-store.”
Wilko’s digital team which consists of 36 workers will transfer over to The Range, but more than 10,000 staff will lose their jobs next month.
Jane Steer, joint administrator, said, “Since our appointment, the feedback from customers and wider stakeholders during this challenging period has reinforced the fact that Wilko remains a much loved and trusted brand within the UK.
“This sale to The Range will ensure that the Wilko name lives on under their ownership and we wish The Range every success.”
Alex Simpkin, chief executive officer of The Range said, “This acquisition comes at a time when consumers are more than ever wanting to shop with confidence for value and quality.
“We are delighted to have acquired this brand and we will ensure that the Wilko brand will continue to deliver for the UK consumer, both in-store and on-line.
“I am also delighted that we were able to retain the Wilko digital trading team, the team are very skilled and experienced, and it means a lot to us to ensure that we could save as many ‘fellow’ retail positions as possible.”