Sapinda announced today that it has appointed Pascal Perrier as the group chief executive of La Perla, the global luxury-fashion brand.
Pascal joins from Burberry Group plc and brings a wealth of sector experience after a 30-plus year career in the luxury fashion sector. He joined Burberry in 2005 as Executive Vice President of Business Development and was appointed Chief Executive Officer Asia Pacific in 2009. In his 13-year tenure, Pascal played a key role in building the Burberry brand, with a market capitalisation in excess of USD 11 billion, with Asia Pacific being the largest business, fully integrated. Prior to his career at Burberry, Pascal was on the senior management at several other leading luxury fashion houses, including Gucci Group where he executed the acquisition and subsequent integration of Yves Saint Laurent, followed by the acquisition of Balenciaga.
The appointment of a new chief executive follows the acquisition of La Perla by investment firm Sapinda in February this year. Since then, Sapinda has been carrying out a full restructuring and turn-around of the business and its operations, with the aim of improving profitability and transforming it into a leading luxury powerhouse. Sapinda has hired an experienced team to lead the turn-around from within, supported by management consulting firm Bain & Company. On the Creative Design front, La Perla promoted Alessandra Bertuzzi as Head Creative Designer after the departure of Julia Haart.