UKIP has just had another big win. It has beaten the Tories, Labour and even Marmite to become the UK’s most hated brand.
According to a study by advertising agency Isobel, which questioned 1,500 people on the brands they loved and hated the most, Nigel Farage’s party took top spot in the hate department.
Other brands that Brits gave a collective thumbs-down to include Ryanair, Labour, LibDems and Starbucks.
Amazon, Cabdury and Walkers, on the other hand, got a lot of love from Brits and made it to the list of the most-loved brands in the UK.
Paul Houlding, managing partner of Isobel said: “It will come as no shock to anyone (least of all the politicians themselves) that the political parties are all in the same unloved boat [as Marmite] but will it concern them?
“When it comes to polling day, are we voting for the party we love or are we voting for the party of most use?”
Here are the top 10 most-hated brands in the UK
1 Ukip
2 Conservatives
3 Marmite
4 Ryanair
5 Labour
6 LibDems
7 McDonalds
8 Starbucks
9 Facebook
10 KFC
Top 10 most-loved brands in the UK
1 Amazon
2 Cadbury
3 Walkers
4 Heinz
5 BBC1
6 Google
7 Kellogg’s
8 Boots
9 Tesco
10 ITV
Do you love/hate UKIP? Why/why not? Leave your comments below…
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