Home Business NewsBusiness World Cup and warm summer boost sales at Greene King

World Cup and warm summer boost sales at Greene King

by LLB Reporter
7th Sep 18 8:31 am

Warm weather and the World Cup frenzy gave a boost to the like-for-like sales at Greene King Plc’s pubs in the UK, which rose 2.8 per cent in the first quarter of their 2018 fiscal year.

Shares in Greene King also jumped by 13 per cent in early trading.

The company, which owns ale brands including Greene King IPA, Old Speckled Hen and Abbot Ale, said it sold 3.7m pints of beer in total during England’s seven World Cup matches with sales on the day of the team’s semi-final against Croatia up 61 percent compared to the same day a year ago.

Total beer volumes in its Brewing & Brands business rose 4 percent.

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