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Food costs to rising energy bills: UK’s top 10 cities worrying about cost of living

by LLB Reporter
9th Sep 22 9:47 am

In July, the UK recorded a 10.1% inflation rate increase compared to July 2021’s rate of 2.1%, heightening the growing cost of living concerns nationwide. With rising energy bills and food costs, affordability for everyday essentials brings uneasiness to many. 

But which UK cities are the MOST worried about cost of living? 

Interested to find out, Claims.co.uk utilised Ads.google.com to collect the average search volume for relevant cost of living phrases by internet users* in each UK city, to determine which cities are the most worried about the cost of living crisis.

Top 10 UK cities MOST worried about cost of living:

Ranking

City

Average cost of living search volume per 100,000 users:

(12 months: August 2021-July 2022)

1

Durham

8,087

2

Swansea

7,301

3

Sunderland

4,288

4

Kingston upon Hull

3,946

5

Milton Keynes

3,708

6

Liverpool

3,368

7

Inverness

3,240

8

Salisbury

2,960

9

Hereford

2,914

10

Bradford

2,902

Note: Data was collected on August 25th 2022 and is accurate as of then.

*Search volumes are based on the average number of searches for each

keyword and its close variants on the month range (from the last 12 months: Aug 2021 – July 2022)

as well as the location selected.

Claims.co.uk can reveal that the UK city with the biggest cost of living worries is Durham. Accumulating over 8,087 searches per 100,000 users over the last 12 months as residents grow weary over finding alternatives for cheaper energy suppliers and cost of living support. 

Swansea ranks as the second most concerned city, amassing over 7,301 searches per 100,000 users in the last year, as many residents look for advice to tackle the cost of living crisis. An estimated monthly cost for a family of four in Swansea could amount to over £2,252 excluding rent, whilst for a single resident, this could add up to over £634. 

The UK city with the third biggest cost of living concerns is Sunderland, as it racked up over 4,288 searches per 100,000 users in the last 12 months. With the soaring energy price cap set to increase by 80.06% this October, fears arise among the local residents as the colder months looms ahead.

Top five UK cities LEAST worried about cost of living:

Ranking

City

Average cost of living search volume per 100,000 users:

(12 months: August 2021 – July 2022)

1

Edinburgh

416

2

London

614

3

Southampton

789

4

Winchester

822

5

Oxford

925

Claims.co.uk can reveal that Edinburgh residents are the least worried about the cost of living crisis with only 416 searches per 100,000 users over the last 12 months.

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