Electric car maker Tesla has unveiled its first pickup truck, in an effort to capture a slice of the biggest automotive market in the US.
The three top selling vehicles in he US are pickup trucks, with Ford, GM and Fiat Chrysler currently dominate the market.
However, there was an embarassing moment onstage for founder Elon Musk, when the truck’s windows were smashed during a demonstration supposed to show how hard they were to break.
Mr Musk was heard to swear before joking: “Room for improvement.”
Elon Musk said the truck, which looks like a futuristic armoured vehicle, will have a starting price of $39,900 and a maximum range of 500 plus miles.