S4 Capital owned by Sir Martin Sorrell’s new marketing company is set to double in size by 2021 as they have won business from Procter & Gamble, Nestle and Coca-Cola.
S4 Capital was set up in 2018 and has aggressively grown with rapidly growing revenues. The six months to 30 June Sir Martin’s company reported billings increased by 44.4% to £184.2m.
Sir Martin said, “These results confirm the power and relevance of the faster, better, cheaper, digital-only unitary advertising model, with first party data fuelling content and programmatic.
“Now the task is to build significant scale organically, by broadening and deepening existing and new client relationships and adding resources through merger and acquisition.”
S4 Capital is to increase their headcount by 60% to 1,375 by the end of the year.
Analysts at Liberum said, “The company continues to demonstrate very strong growth and has decided to prioritise top-line growth over profits, which is the right strategy given the opportunities.”