Home Business NewsBusinessBusiness Growth Sir Martin Sorrell’s S4 Capital boosted by client wins

Sir Martin Sorrell’s S4 Capital boosted by client wins

3rd May 19 9:26 am

Sir Martin Sorrell’s new marketing communications venture S4 Capital has posted strong profit growth due to a string of new clients.

S4 Capital revenue jumped in the quarter ending 31 March by 38% to £40.9m, and gross profit soared by 37% to £32.8m.

A new client list in the period including, Nestle’s Starbucks Coffee at Home, Mondelez’s Philadelphia and the creation of content studios with Avon and Shiseido and Proctor & Gamble’s Braun.

Sir Martin said, “Client interest in, response to and engagement with the group’s first party data model, driving and fuelling digital content creation and programmatic media planning and buying, have escalated in the new year.

“Speed in all senses of the word is becoming a crucial competitive advantage and differentiator and we don’t have to set up an institute to learn that. We just listen.”

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