In an agreement deal Morrison has expanded on their same day home delivery service with Amazon across the UK.
The new extended service will be across Portsmouth, Sheffield, Glasgow, Liverpool and Newcastle.
Natalie Berg, an analyst at NBK Retail said on Twitter, “Deliverywars are on! As a customer, I think Prime Now is still pretty clunky but getting groceries delivered in a couple of hours is definitely game changer.”
Doug Gurr, Amazon UK country manager said, “We have greatly valued our relationship with Morrisons since the launch of the Morrisons store on Prime Now in the UK in 2016 and expanding this relationship enables us to offer Morrisons’ high-quality grocery selection to even more Prime members.
“We are committed to growing our grocery business so that we can continue to deliver what we know our customers will always care about low prices, vast selection, and fast delivery, and our relationship with Morrisons is an important part of that long-term growth.
“With the Morrisons store on Prime Now, many Prime members can do their full weekly grocery shop online through Prime Now with ultra-fast same day delivery.”
Morrisons chief executive David Potts said, “Morrisons’ conveniently located local supermarkets and Amazon’s very popular website and customer offer are an ideal combination, offering ultra-fast same-day grocery home delivery for customers in and around cities across Britain.
“Amazon has been a valued partner of Morrisons for over three years and we are pleased to be expanding our relationship together.”