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Greggs see profits soar over vegan sausage rolls

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The high street Baker Greggs have seen a full year profit outlook after they launched the controversial, vegan sausage roll.

The baker posted a 9.6% rise in like-for-like sales the seven weeks to 16 February, and 14.1% of total sales.

Greggs sells 1.5m sausage rolls per week and with the vegan friendly sausage roll out in January has seen a flurry of positive responses online. Good Morning Britain TV host, Piers Morgan and comedian Ricky Gervais posting comments online.

Greggs said: “The rate of growth has eased slightly in February, but the strength of trading is likely to have a material impact on the first-half result for 2019.”

It added: “Overall the board now anticipates that 2019 full-year underlying profit before tax (excluding exceptional charges) is likely to be ahead of its previous expectations.”




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