The high street Baker Greggs have seen a full year profit outlook after they launched the controversial, vegan sausage roll.
The baker posted a 9.6% rise in like-for-like sales the seven weeks to 16 February, and 14.1% of total sales.
Greggs sells 1.5m sausage rolls per week and with the vegan friendly sausage roll out in January has seen a flurry of positive responses online. Good Morning Britain TV host, Piers Morgan and comedian Ricky Gervais posting comments online.
Vegan Sausage Rolls aren't just for Veganuary!
We're rolling out to all of our shops over the next few weeks. Find your nearest shop using our new Vegan Sausage Roll Finder… pic.twitter.com/8jNaU7HUvs
— Greggs (@GreggsOfficial) February 12, 2019
Greggs said: “The rate of growth has eased slightly in February, but the strength of trading is likely to have a material impact on the first-half result for 2019.”
It added: “Overall the board now anticipates that 2019 full-year underlying profit before tax (excluding exceptional charges) is likely to be ahead of its previous expectations.”