Entertainment One the owner of Peppa Pig has been bought by Hasbro the US toy company, the maker of Monopoly for about £3.3bn.
Brian Goldner, Hasbro chairman and chief executive said, “The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling, which will now include Hasbro’s IP.
“In addition, Hasbro will leverage eOne’s immersive entertainment capabilities to bring our portfolio of brands that have appeal to gamers, fans and families to all screens globally and realise full franchise economics across our blueprint strategy for shareholders.”
The deal is to close in the fourth quarter of 2019.
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