AG Barr who makes Irn-Bru has bought rival soft drinks makers, Fentimans and Frobishers in a deal worth more than £50 million.
On Monday AG Barr bought Fentimans for around £38 million and at the end of January the company also bought Devon-based juice business Frobishers for £13 million.
Euan Sutherland, chief executive of AG Barr, said, “Our top and bottom-line performance for full-year 2025-26 is in line with expectations, and importantly we have laid strong foundations for future growth.
“We enter 2026-27 with good momentum in our core brands and from the introduction of exciting new products.
“In line with our strategy of enhancing our organic growth with mergers and acquisitions, we are delighted to announce the acquisitions of Fentimans and Frobishers.”
“These acquisitions reflect the execution of further meaningful and targeted mergers and acquisitions to elevate growth through broadening the brand portfolio while providing opportunities for cost synergies,” the company added.





Leave a Comment