Have you dived into the world of blogging? Blogging used to be some foreign object on the internet, but its importance has increased exponentially in the past few decades. In today’s digital age, everyone has a blog, whether it’s personal or professional. If you own a company in 2019 and you don’t own a blog, you’re already behind the curve! In order for a business to thrive, it’s almost mandatory that you have a blog to go along with it. If your business is structured and calculated, you might wonder why starting a blog is necessary. Well, let’s stop you from wondering! Here are 4 reasons why your business needs a blog.
Blogging introduces you to your audience
When you go on a first date, you don’t expect to kiss the person the second you meet them, right? There are a few steps you need to take before you get there without coming across as a creep. You need to treat your audience this way as well. If you’re shoving your products or services down their throat the first time they hear about your company, it might be off-putting. Instead, a blog can help you gain some rapport with your audience and gain a level of trust where they are prepared to purchase from your business.
Blogging shows your personality
While you might forget about it on the business side of things, customers prefer to “like” the businesses they give their money to. Regardless of whether you have amazing products and services, likeability is very important to many customers. Blogging is just another way you can show your personality to potential customers. If you run a fashion company, for example, you can truly craft your voice whether you focus on the glitz and glam versus casual and edgy.
Blogging gives you the opportunity to create content for customers
If you’re supplying a particular product or service, you might think it’s a one-and-done deal. It’s not! Depending on the product, your customers might be looking for a way to use it regardless of how simple or complex it is. One example could be a luggage company. Rather than simply having your suitcases displayed to sell themselves, your blog can account for the questions and concerns people might not ask. You could create a blog post on how to easily and efficiently pack a carry-on. For all you know, this could’ve persuaded someone who wasn’t 100% sold on purchasing a suitcase from you to do so.
Blogging helps drive traffic to your business
When it comes to writing on the internet, a bit of research will tell you that it’s all about keywords, meta descriptions, and SEO. This is what you’re going to need to get your business at the top of Google searches. While there are only so many keywords you can fit into a webpage, blogging is another avenue for you to drive traffic to your business. Just make sure that you’re always linking back to your site! Whether someone happens to land upon it or you’re sharing it via social media, it’s an excellent way for a business to bring more people to their brand.
If you’re ready to revamp your business, blogging is definitely a weapon you need to have in your arsenal. With the amount of exposure you can gain from a blog, you’ll find that there are no cons to outweigh the pros!