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JD Sport weathers retail storm

by LLB Editor
10th Sep 19 11:44 am

JD Sports is proof that the best-run retail businesses still have a chance of making big money in a difficult market.

“It appears that JD’s latest sales boost has been helped by getting more interested customers to open their wallets and actually buy items rather than simply browse, as per the reference to having ‘improved conversion’.

“Now that it has made a massive success of the UK market, JD’s story is now one of international roll-out. Europe is already off to the races with the company deciding to increase the physical size of new stores, showing confidence that consumers like its offering.

“Asia Pacific’s growth is being held back by property availability but operations in the US are slowly expanding.

“While JD calls itself the ‘undisputed king of trainers’, clothing is increasingly important to the overall proposition, selling t-shirts, hoodies, tracksuits and more.

“The acquisition of boutique men’s clothing brand Pretty Green and a majority stake in designer clothing seller Giulio Fashion earlier this year would suggest it is prepared to go beyond the standard sports-related leisurewear.

“It could use these brands to help expand the appeal of its stores to a wider audience. This product diversification theme is also a continuation of the 2016 acquisition of camping-to-cycling retailer Go Outdoors which has given JD a strong position in the fast-growing outdoor clothing market.”

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