Ted Baker and Beano launch boyswear range

Retailers form partnership

Beano Studios and British luxury retailer Ted Baker have collaborated to create a new kidswear fashion apparel range, featuring iconic Beano artwork and characters, including Dennis and Gnasher.

The ‘Beano Baker’ fashion collection, which consists of a collection including t-shirts, loungewear, shirts and hoodies, will be available to purchase exclusively across 45 key Debenhams stores across the country, including flagship shops (Oxford Street, Glasgow, Manchester, Henry Street, Reading and Birmingham) from July 2^nd and online from mid-July onwards.

Each product features a unique design inspired by the Beano’s original Fan Club colours and style guides, created to celebrate Beano Studio’s 2018 Rebel Year and beyond.

The sale of the garments will be supported in-store with POS materials and promoted to consumers via the brand’s social media channels.

Angeles Blanco, Director of UK Licensing said: “Ted Baker and Debenhams are the perfect retail partners for Beano to collaborate and launch a kidswear collection with. Both Beano and Ted Baker are brands recognised to being full of fun, with a high level of mischief! In our 80^th year, it’s an ideal time for both brands to join together and shine through a blamtastic kids collection available through Debenhams.”

Craig Smith, Global Digital Commerce Director, at Ted Baker, said: “We’re excited about the new partnership, as Beano is an iconic series and one that we’re personally very fond of. To us, Dennis and Gnasher are childhood favourites that resonate with any generation and we’re looking forward to sharing the new range with our consumers.”

Sam Tweedie, Senior Designer at Debenhams, said: “Debenhams are excited to announce the launch of a mischievous matchup between Baker by Ted Baker and the iconic Beano brand. Launching exclusively to Debenhams in August 2018, the collaboration brings together the playful energy and strong sense of fun synonymous with Dennis the Menace and friends with the lux fabrication and bold styles of Baker by Ted Baker boyswear. Bright t-shirts, smart shirts and coordinating tracksuits in Beano’s signature cartoon style are set to be a sure fire hit with a new generation of Dennis fans and nostalgic parents for AW18”