People living or working in and around Greater London can buy online from Primark’s extensive range of kids’ and nursery products for the first time as its Click + Collect trial expands to 32 more stores.
The service, which is now live just in time for the back-to-school season, allows customers to shop online from an extensive range of kids’ products across clothing and nursery, before collecting in their nominated store on their chosen day.
Customers can shop around 1,500 items across baby, kids and nursery products and toys, with hundreds of products exclusive to Click + Collect. This includes kids’ essentials such as multipacks of bestselling products, as well as new items from Primark’s brand partners and larger nursery decor and toys.
The stores offering the service range from Hackney to Hammersmith and Staines to Westfield Stratford and vary from multi-storey flagships on either end of Oxford Street, destination stores in Bluewater, Lakeside and Westfield White City, and smaller high street locations like Tooting and Woolwich.
As well as the exclusive ranges, customers of the smaller stores in the trial will benefit from access to products normally only found in larger flagship stores.
After browsing online and adding items to a virtual shopping basket, customers can choose a day to collect, up to seven days ahead, from their chosen store. Orders will be available for collection from two days after they have been placed with a £10 minimum order value and no delivery charge.
Click + Collect customers can also pay for any additional in-store finds when collecting their order from the dedicated Click + Collect desk, enabling them to skip potential in-store queues.
Kari Rodgers, UK Retail Director at Primark, said: “It’s a really exciting moment for us as we take our Click + Collect trial to the next level and bring it to 32 of our stores in and around London.
“This means the service is now available in around a third of our UK stores, giving even more customers the added choice and convenience Click + Collect offers and complementing experience within our stores. The feedback we’ve had from customers in the stores already in the trial has been really encouraging so we’re looking forward to learning more as we expand the trial further.”
The Click + Collect service goes live as Primark announces plans to lower the prices on hundreds of its much-loved essential Autumn/Winter kidswear products in time for the back-to-school rush. The move will mean new lower prices on everyday kids’ essentials such as tees, sweatshirts, hoodies and pyjamas, landing in Primark stores globally from the end of July in a bid to help family finances go further during the cost-of-living crisis.
Meanwhile, customers who don’t live or work near one of the 57 trial Click + Collect stores can still visit the Primark website to browse current ranges and check availability of their favourite products using the stock-checker before heading into their local store.