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Ploom X launches in UK after successful Japanese rollout

by LLB Reporter
8th Nov 22 10:42 am

Today, JTI has announced the launch of Ploom X, a new Heated Tobacco device featuring upgraded technology to enhance the consumer experience. This product is adding to JTI UK’s ever-evolving range of reduced-risk* and alternative products. With an exceptional and high-end aesthetic, the Ploom X device uses modern heated tobacco technology and is already available in Japan.

This launch sees the product now available in the Greater London area at selected retailers, at pop-up stores in Shoreditch, online nationwide at www.ploom.co.uk and in selected online vape stores.

Ploom X is the newest device in the market and represents the cutting edge of the next generation of heated tobacco products. Offering an alternative but familiar tobacco experience by heating tobacco instead of burning it, it provides consumers with a modern product for those seeking a real tobacco experience, without the smoke. The significant technological upgrades, include:

A redesigned HeatFlow system and a higher heating temperature to ensure a more consistent nicotine delivery and a more enhanced flavour delivery from the first puff.

One simple heating mode which makes the device easy for consumers to use. Adjustments to the airflow system enabling a more consistent vapour delivery and increased vapour volume.

Longer session times of up to 5 minutes and the ability to use more EVO tobacco sticks per charge, with up to 22 sessions with just one charge.

JTI’s Director of Marketing, Mark McGuinness said: “The launch of Ploom X marks a milestone in JTI’s story and also sets a new paradigm in the heated tobacco category. Ploom X is a truly innovative product that will exceed consumer expectations, making their tobacco moments even more pleasurable and truly unique.”

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