Betting fever takes over
Today’s referendum is set to be bookies’ biggest non-sporting event with over £100m expected to be gambles on the EU referendum outcome.
Matthew Shaddick, head of political betting at Ladbrokes, said: “This is the biggest non-sporting event the bookmaking industry has ever seen, with £100m expected to be wagered by the time the polling booths close on Thursday night.”
While Betfair is expecting £45m of bets, William Hill said that over £70m has been wagered so far.
The EU referendum has overtaken last year’s general election and the Scottish independence referendum as the largest political betting event of all time.