The way we form relationships in business is changing.
Technology has caused a blurring of the boundaries between our personal and social lives. Meanwhile, today’s ultra-competitive commercial environment means customers – and talented employees – are less loyal.
As budgets shrink and business is expected to operate on a more sociable level, relationships are more important than ever. Yet it is also harder than ever to forge relationships that run deep enough to fend off the pressures of the competitiveness of today’s market.
The wow factor is the secret ingredient you need to foster the type of loyalty from staff and customers that helps you create high-value, win-win relationships. The wow factor is the new networking: creating unforgettable bonding experiences that turn employees and clients into people you sustain long-term relationships with.
Our new e-guide, produced in partnership with Club Wembley, explains the art of the wow factor and the new networking to ensure you create business relationships that really work.
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