Supermarket Lidl has today announced the launch of its biggest UK venture to date – the Lidl House of Hortus; the first ever pop-up gin club from a UK retailer to go on a nationwide tour, inspired by its cult-favourite Hortus Gin range.
Visitors to the Lidl House of Hortus can enjoy both new and existing samples of Lidl’s Hortus Gin range served by a dedicated team of Hortus-Culturists and mixologists who will offer guests a customised gin and botanical pairing experience.
Guests will be-gin their experience in the Pink Gin Liqueur Lounge, where Hortus Gin Liqueurs including Raspberry, Rhubarb & Ginger and Rose & Pomegranate will be available to sample.
As they move through the experience, visitors will be immersed in a sensory Botanical Garden where they will learn about gin pairings while enjoying a free-pour serve from the signature range including Hortus Artisan Dry Gin; Oriental Spiced Gin; or Citrus Garden Gin.
Finally, attendees will be able to head up to the Spirits in the Sky bar – featuring a central circular bar and a starry night sky – to enjoy a drink from Lidl’s broader range and get into the festive spirit.
Visitors to the exclusive gin club will receive a total of TWO free-pour serves of Lidl’s award-winning Hortus gin range or other spirits.
Paul McQuade, Head of Spirits Buying at Lidl UK, commented, “Paul McQuade, Head of Spirits Buying at Lidl UK, commented, “The nation’s love of gin shows no signs of slowing down, so we’ve decided to listen to the fantastic response from our customers and take our innovative own-label Hortus premium Gin range on the road and invite everyone to come try our superb range of Gins.
“We have placed a huge emphasis on strengthening and diversifying our ever-growing spirits range, specifically our award-winning Hortus gin offering, and were recently crowned Supermarket Own Branded Spirits Range of the Year at the International Spirits Challenge in July.
“The festive season countdown has officially started and The House of Hortus will help us give our customers a sneak peek at the exciting new and existing spirits and liqueurs that we have in stores.”
Leave a Comment