Following the sell-out success of the first Greggs x Primark fashion collection earlier this year, the high street icons have teamed up again this summer and are returning with a much anticipated second collection.
The new 21-piece collection has been designed to get the nation festival-ready and features everything you need to look the part this summer.
The festival collection will feature new items including cycle shorts, bodysuits, basketball jerseys, varsity jackets and fresh new footwear. It also sees the return of popular items from the first collection including the iconic Greggs bucket hat and underpants. Those who want to take their look to the next level, can accessorise with bumbags and sliders.
The exclusive range, which is the latest in a long line of iconic collaborations for Primark, comes off the back of the recent Netflix Stranger Things collaboration which saw the exclusive Hellfire Club t-shirt sell out in days.
To celebrate the launch and give fans early access, Greggs and Primark will be launching the collection with a limited pre-sale of selected items and mini festival experience via the ‘Snackfest’ bus.
At the experience, fans will have the chance to purchase selected items from the new collection, days before it hits shelves and becomes available to the general public. To give as many people as possible a chance of getting their hands on the pre-sale items, there will be a limit of two per customer on every product in the new collection. They’ll also enjoy live music, competitions and special guest appearances.
Jermaine Lapwood, Head of Innovation and Future Trends at Primark said, “I believe the best partnerships in fashion are those that are blindingly obvious but never boring or predictable.
“In a world of collaborations, it is important that we stand out and be different. As part of this drop, for the first time in Primark history we are taking the collection on the road and fans will be able to get early access to our own ‘SNACKFEST’ tour bus which will pop up across the UK. Keep a look out for some top secret special guest performances and fun competitions.”
Hannah Squirrell, Customer Director at Greggs added, “The reaction to our first official Greggs clothing collection was incredible and sold out even faster than we anticipated. We’re excited to team up with Primark once again to deliver more fun and unique pieces that Greggs fans will wear with pride across the summer and beyond”.
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