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Global searches for the new ‘iPhone 12’ peaks

by Peter Smyth Tech Journalist
15th Oct 20 3:41 pm

Since Apple announced the release of the iPhone 12, potential customers began showing interest in what the new device will offer. After officially launching the product, interest in the device on Google search has hit new levels from different parts of the world.

Data presented by Stock Apps shows that global interest in the keyword ‘iPhone 12’over the last 12 months has skyrocketed attaining a peak popularity score of 100 by the week ending October 11.

The research also overviewed countries driving the interest in iPhone 12 and Nigeria holds the pole position with a popularity score of 100. Ghana ranks second with a score of 96 while Singapore is third with a score of 92. Notably, interest originating from the United States ranks 23rd globally with a score of 50.

The data on the iPhone 12 interest is retrieved from the Google Trends platform. The platform analyzes the popularity of top search queries in Google Search across various regions and languages. The platform then ranks popular topics based on scores ranging between 0 to 100, where 100 is the most popular while 50 indicates a topic is half as popular.

Why the U records low iPhone 12 interest on Google

From the data, the United States, one of Apple’s largest markets trails other regions in terms of iPhone 12 interest due to factors like existing local promotions. Like other Apple products, the company carried out promotions in the US gearing up people on what to expect once the new device is out. The promotions, therefore, equipped most Americans with some general knowledge about the device before the launch.

The point of purchasing has also played a role in reduced interest. Most Americans are accustomed to purchasing devices from online retailers like Amazon and specialized stores. Through these purchase mediums, potential iPhone users are made aware of what to expect.  Additionally, Apple usually carries out customer retaining campaigns that offer customers with knowledge on the upcoming releases.

The iPhone 12 was launched on October 13th with new features like the new A14 Bionic processor which, according to Apple, offers the fastest CPU and GPU by up to 50% compared to the fastest competing smartphone chips. The processor enables console-quality gaming experiences, powerful computational photography with great battery life.

Most importantly, the device has 5G technology capabilities that offer the fastest browsing speeds. Apple seeks to leverage the technology considering that rivals have rolled 5G compatible devices. For example, Huawei has already released high-end 5G devices compatible with China’s upgraded telecoms networks.

iPhone 12 receives mixed reactions

Despite competitors already rolling out 5G devices, Apple banks on its loyal customer base seeking to upgrade to 5G. Currently, the technology is becoming a common smartphone feature.

With the surge in interest, the iPhone 12 has received a mixed reaction from potential customers with a section holding the opinion that it offers already existing technology. For example, the 5G capability has seen some analysts view Apple as joining the party late.

Furthermore, iPhone 12’s price tag has been a hot topic with many complaining it cost too much based on features. For example, Apple’s omission of power chargers and earbuds are the reasons why the price tag is unreasonable. Apple revealed that it left out the components citing environmental reasons. Furthermore, the pandemic put more strain on the finances of most people hence the need for a reasonable price tag.

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