Check it out – Beyonce is set to sizzle this summer (when doesn’t she?) in a new campaign for retailer H&M. She follows in the footsteps of Madonna and David Beckham, who have also modelled for the high street chain (and both designed a range for it).
The campaign will run on billboards and in print, and a TV advert shot in the Bahamas will feature the bootylicious babe prancing around in a tropical paradise to her new track ‘Standing in the Sun’.
The campaign will aim to show that women can be (spot the contradictions) “strong, vulnerable, sensual, maternal, fun and flirtatious”. Donald Schneider, creative director at H&M, described it as as an “epic fantasy, with glamour, drama and also a sense of paradise”.
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