Just a day after unveiling his star on the Hollywood Walk of Fame, billionaire Sir Richard Branson has another great news: He is launching a giant new music festival in the US next year. The festival does not have a confirmed date as of yet.
— Richard Branson (@richardbranson) October 17, 2018
Branson’s Virgin Fest will feature “a mixture of diverse music acts, cutting-edge technological experiences, exclusive content and a commitment to sustainability,” according to a press release from the company.
Writing on his Virgin blog, Branson said: “Once upon a time, we built the largest independent record company in the world, and that is the reason I believe I’ve been honoured with a star. Running a record company can be a lot of fun, and, yes, it did involve sex, drugs and rock’n’roll! So I had plenty of stories to share with the audience in Hollywood, from Mike Oldfield to the Sex Pistols, Phil Collins to Janet Jackson, the Rolling Stones to Boy George, Peter Tosh to the Spice Girls.
“I could go on and on about all of the moments that brought us here (I’ll share more of them soon), but it’s always most important for me to keep the Virgin brand moving forward and that’s exactly what we intend to do together.
“With that in mind, I’m proud to announce Virgin Fest, an innovative, multi-experiential music festival with all of the fun surprises and red-hot service that can only come from Virgin. We followed the Walk of Fame event with a special Virgin Fest launch in Hollywood, complete with a brilliant performance from Nervo (who says you can’t dance at lunchtime?!)…”