Watch: Boohoo ‘broke ad rules’ with a misleading countdown clock


A BBC investigation has found that the UK retailer, Boohoo, has broken Advertising Standards Authority rules with “misleading” promotions.

The BBC’s Watchdog Live recorded promotions on the company’s website that did not end after the countdown clock reached zero.

Time-limited sales put pressure on consumers to buy quickly. Keeping the clock running means the time limit – and the pressure – were false.

Boohoo said it was never its intention to mislead.