A BBC investigation has found that the UK retailer, Boohoo, has broken Advertising Standards Authority rules with “misleading” promotions.
We uncovered online fashion giant boohoo breaking the advertising rules with a misleading countdown clock! @stephbreakfast @Mattallwright @FoxNikkiFox @BBCOne @BBCBusiness #watchdoglive pic.twitter.com/Mpya36fEMD
— BBC Watchdog (@BBCWatchdog) December 5, 2018
The BBC’s Watchdog Live recorded promotions on the company’s website that did not end after the countdown clock reached zero.
Time-limited sales put pressure on consumers to buy quickly. Keeping the clock running means the time limit – and the pressure – were false.
Also tonight @BBCWatchdog — online fashion giant Boohoo broke ad rules with misleading promotions. Fake time-limited sales put unnecessary pressure on shoppers to buy quickly. Join us @Mattallwright @FoxNikkiFox 8pm @BBCOne https://t.co/CYlV7h95we
— Steph McGovern (@stephbreakfast) December 5, 2018
Boohoo said it was never its intention to mislead.