Here’s what you can learn from its success
Bynder, the branding automation company, today announces €20m in Series A funding from Insight Venture Partners, a New York-based venture capital and private equity firm.
The funding is a milestone for the ‘branding automation’ category as marketers seek a solution to deliver brand consistency across all channels. More than 150,000 brand managers, marketers and creatives use Bynder’s brand portals every day to collaborate globally, produce, review and approve new marketing collateral, and circulate company content at the click of a button.
The capital will be used to continue international growth and to support further product development enabling brands globally to easily create, find and use digital content. Jeff Horing, managing director at Insight Venture Partners will join the company’s Board of Directors.
Chris Hall, Founder and CEO of Bynder said: “What Salesforce did for sales tech, Bynder can do for brands. The cloud is allowing marketers to work faster and smarter, freeing up time for creative and strategic initiatives instead of repetitive administrative tasks. Branding automation lets marketers respond to real-time issues because there is a foundation for brand materials, which is accessible and consistent across the business. This new category of Mar-Tech will be a game changer for any brand.”
“Starting out as a small European business, we had to concentrate on the fundamentals: developing a great product; looking after our people; and running a tight ship. There’s a shifting tide in investment towards rewarding closely managed businesses and there’s no doubt that’s been our focus from the outset. We can now use this investment to accelerate profitable growth.”
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