Despite the predicted financial crisis which sits bleakly on the horizon for global companies, one tea and coffee supplier has seen their business sales reach new heights.
The Kent and Sussex Tea and Coffee Company, who have the largest selection of tea in the world, have seen an increase of 137% in sales since the UK’s lockdown was introduced.
The 137% increase in total sales from March 1 to 15 April in 2020 compared to the same period in 2019 now leaves Tea and Coffee at a point of recruitment, even during this global pandemic. A couple of positions for warehouse workers are now available so that online orders can be fulfilled.
Sales patterns show no signs of slowing with a 51% increase in total transactions over the past 45 days, compared to the first 45 days of the year.
Analysing this yearly comparison further and it is clear that the UK’s desire for caffeine has increased significantly. But how is the UK getting their caffeine fix? Well it would seem like by any possible means, coffee product sales are up 283% YoY and tea product sales are up 136% YoY.
The first factor for Tea and Coffee’s success in the recent period is undoubtedly down to the extensive range of teas and coffees available to online customers. The business has the largest selection of teas in the world and combined with their coffees supply over 1,000 varieties of the UK’s most popular hot drinks.
Other influencing factors for the increase in sales during the UK’s lockdown period include investment in direct consumer sales channels such as the website – further boosting customer experience. Secondly, investment in search engine optimisation has made the company significantly more searchable and attractive on SERPs.
Founder of Tea and Coffee Richard Smith said, “It seems logical that the amount of teas and coffees sold during this period would increase as more people are working from home. But, truth be told, we didn’t think that we would see such drastic sales increases. We are really proud that our hard work has pushed us into a place where we can continue to supply, recruit and grow.”