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Thiago Prudencio / Zuma Press / Avalon

Domino’s Pizza betting on football world cup

by LLB Reporter November 10, 2022

written by LLB Reporter 10^th Nov 22 11:00 am

Domino’s Pizza is betting on soccer to boost sales this year, the company announced today.

The company, a franchisee of U.S.-based Domino’s Pizza, also reiterated its full-year profit expectation of £125-135m.

The 2022 World Cup, which begins on Nov. 20, is expected to be watched by 5 billion people.

Like-for-like sales excluding VAT rates rose 10.4% in the first six weeks of the fourth quarter, ending on Dec. 25, the company said.

“I’m pleased that we have made a strong start to our important final quarter … We’re looking forward to our busiest weeks of the year with the men’s football World Cup and the festive season to come,” Interim Chief Executive Officer Elias Diaz Sese said in a statement.