Domino’s Pizza is betting on soccer to boost sales this year, the company announced today.
The company, a franchisee of U.S.-based Domino’s Pizza, also reiterated its full-year profit expectation of £125-135m.
The 2022 World Cup, which begins on Nov. 20, is expected to be watched by 5 billion people.
Like-for-like sales excluding VAT rates rose 10.4% in the first six weeks of the fourth quarter, ending on Dec. 25, the company said.
“I’m pleased that we have made a strong start to our important final quarter … We’re looking forward to our busiest weeks of the year with the men’s football World Cup and the festive season to come,” Interim Chief Executive Officer Elias Diaz Sese said in a statement.