New research reveals all
Brits are most likely to be struck by their best ‘lightbulb moment’ ideas when in bed, according to new research from Barclays Business.
This is followed by the great outdoors (19%), when travelling (19%) and when having a cup of tea of coffee (19%) – all sharing the second place spot, while the shower or bath (14%) is third.Â
Richard Heggie, Head of High Growth & Entrepreneurs at Barclays, said:“Every great entrepreneur starts with their ‘Eureka moment’ and our poll shows the UK is a nation of inspired thinkers. It’s essential that the industry does all it can to harness and encourage this creativity. Not having access to lending, or to the right tools, advice and guidance simply shouldn’t be a barrier holding back the UK’s future disrupters and pioneers.
Top five places where Brits are struck with their best ideas:
1. When in bed
2. When in the great outdoors
3. When enjoying a cup of tea or coffee
4. While travelling in the car or on a train
5. While in the shower or bath
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