Outdoor Plus lands contract
Outdor Plus has landed a multo-million-pound contract with Transport for London to bring digital advertising screens to road underpasses across the capital.
The selection follows a competitive tender and will see the network of roadside screens generate at least £13m to reinvest in modernising the transport network over ten years.
The new contract will see Outdoor Plus introduce these new screens at six road underpass locations along main arterial routes including the A3 Kingston, the A40 in Ealing and the northern ring road at Wembley Way. These six sites will be viewed by an estimated half a million road users a day. Subject to planning permission, a further three sites could be added.
Graeme Craig, TfL Director of Commercial Development, said: “Expanding our work with Outdoor Plus will provide tailored, dynamic advertising at nine locations across the Capital. It is another example of our wider commercial approach to generate £3.4bn in non-fare revenue, which will be reinvested in the transport network.”
The TfL advertising estate is one of the largest in the world, making up 20 per cent of all out-of-home advertising in the UK and 40 per cent of the London market.