Tesco has become the first retailer to cover the cost of VAT on own brand F&F period pants following a campaign calling on the government to scrap the 20% tax which applies to such products.
Tesco has joined the Say Pants To The Tax campaign who are calling on the government make period pants VAT free in line with other period products.
Tesco’s own brand F&F three pack of period pants has been reduced from £18.00 to £14.40 and a single pack has been reduced to £6 from £7.50.
Tesco group communications director Christine Heffernan said, “We know that the cost of buying essential period products can be a real struggle for many people.
“And we want to do our bit to help by covering the cost of VAT on period pants, helping to make this more sustainable option more affordable for customers.
“We were the first retailer to cover the cost of VAT on period products in 2017 and we’re proud to be helping customers again by covering the cost of VAT on period pants now, to make them that bit more affordable.”