PwC has bashed out an interesting bit of research predicting how many medals it expects countries to get at the Sochi Winter Olympics based on socio-economic as well as sporting factors.
The analysis is based on “econometric modelling, testing the historic correlation between a range of socio-economic metrics and historic medal success”.
PwC’s research suggests that the size of a country’s economy is “significant in determining success”, as well as its climate and the number of ski resorts per head (perhaps less surprisingly).
Here’s PwC’s prediction for its predicted top 10 Sochi winners by medal count in full:
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