Home Insights & Advice What are the benefits of using LinkedIn automation tools

What are the benefits of using LinkedIn automation tools

by John Saunders
13th May 19 10:00 am

LinkedIn is among the most popular social networking platform for professionals and businesses worldwide. It gives you wide-ranging opportunities to connect with and reach out to other professionals and businesses and grow your network and increase your potential customer engagement levels. LinkedIn automation tools provide you a faster and more effective way to promote your brand and expand your network.

Explore the importance of such automation tools and their benefits.

Importance of LinkedIn automation

There are many reasons for investing in powerful LinkedIn automation tools. The most important of these reasons are as follows:

  • Automation helps your business or professional service to focus on conversations. It triggers relationship-building interactions with your target audience.
  • Automation helps in making it simpler and more efficient to manage large number of leads. It is easier to visit profiles, send messages, and connection requests when you have a few leads. Not when you have hundreds, thousands, or tens of thousands of leads.
  • Automation of search and connections helps in building and growing your network. It also helps build brand awareness and loyalty in a much shorter period of time.

What are the benefits of using an automation tool for LinkedIn?

There are 4 important benefits of using LinkedIn automation tools for your business, professional service, or personal pursuits.

1. Frees up your time & resources

Engagement and relationship building are among the most important elements within LinkedIn. As a business or professional service, using automation helps free up your valuable time and resources. You can focus on initiating conversations and interactions that help build relationships, without having to draw your attention from core business activities.

2. Compound connection growth

Automation tools can help implement the compound connection growth strategy. It is a simple yet highly effective strategy.

  • You can set the tool with an upper limit for LinkedIn range for desired new connection requests per day.
  • Set the tool to visit the desired number of profiles each day (make sure it doesn’t send any connection requests).
  • You will receive views from a significant percentage of these contacts
  • Optimized LinkedIn profile can help in generating new connection requested.

3. Build your network

Automation plays a crucial role in building your professional network on LinkedIn. At the same time, the quality of your content has a deeper impact on building brand awareness and loyalty.

The right LinkedIn automation tools can help in building relationships and expanding your network leveraging the power of your content. The different types of content that will be used for the process include the following:

  • Comments
  • Posts
  • Direct messages
  • Headlines
  • Profile page
  • Profile summaries

And more.

Key features of a powerful LinkedIn automation tool

  • Automating work with LinkedIn
  • LinkedIn recruiter – offering multiple levels
  • LinkedIn sales navigator
  • Sending personalized invitations to contacts of contacts up to 3rd level
  • Automatic profile visits (file exporting feature)
  • Auto-responder
  • Auto-mailing
  • Sequential messaging to LinkedIn group members or first contacts
  • Inviting first connections to join your LinkedIn group
  • Building targeted mailing list
  • Quickly boost profile and generate endorsements from other users
  • Feature-rich lists manager
  • Automatic contacts endorsement to generate in-return endorsements

The right automation tool also offers many automatic features. This includes automatic adding of signature to messages, following/un-following connections, and withdrawing sent invitations which are pending.

LinkedIn is the new definition of networking in the digital era. This is where business professionals, including executives at all levels spend their time. Use the right automation tool to gain an edge over your competition, engage your target audience, build connections, and grow your network and business.

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