Instagram is no doubt a must-have social media marketing tool for any business. If you do not have an Instagram business account by now, then you are missing out on a lot of stuff and a lot of potential clients. With millions of photos and videos being shared online by more than 500 million users every day, you stand a chance of growing your business on Instagram if you utilize the right tools and lay down a working strategy. Instagram provides you with an almost free platform for promoting and marketing your business. You can learn more about Instagram polls besides other tips you can use to grow your business on this platform.
Identify your target audience
Before you decide on what to post, you need to set clear goals on what you want to achieve with this platform. Having such goals will help you devise a clean and clear plan, that will guide you on how to create content that will meet those goals. You may focus on creating awareness, build a community or maybe just to showcase and introduce your products to the market. If you want to achieve maximum effectiveness, focus on one or two objectives and work on them thoroughly.
Create an appealing bio
Your bio is the first place Instagram users will check before going through your profile. You will have space to provide potential followers with information regarding your business. This where you will have your profile pic, contacts and what your business is all about. Ensure that you make a good first impression if you want people to get an interest with your page. You can use a catchy tag line and accompanied by a little info about your brand. For your profile, you can use a logo or a mascot, or an image that will have people recognize your brand quickly.
Use your link effectively
With a Facebook business profile, you can provide as many links as possible to guide traffic to your page. Facebook engagement rate is way much lower as compared to Instagram and may not have that much of an effect. Instagram provides just one link. It is up to you to figure out the best approach to maximize its potential. You can use this link to direct traffic to your website or to other pages that call them to action. The more traffic you are able to drive the higher you will rank on google search engine. If you have a business account that already has more than 10,000 followers, you can get more engagement by sharing more links on your Instagram stories.
Create engaging and interesting content
Creating and posting content is a requirement if you want to grow your business on Instagram. This content should be posted on a regular basis, but at the optimal time for maximum engagement. Post content that is relevant to your business model and brand. Make sure you also provide extra information accompanying your pictures. If it is products you are selling, ensure that the images of those products are clear enough, and have their prices clearly stated. The more direct you are, the more clients you are going to get. Just make sure what you post aligns to your audience and to your objectives.
Use instagram ads
In addition to posting and reposting your pictures and videos, you can use paid or sponsored Instagram ads once in a while. If especially you are a new brand and want to create awareness, this is a nice strategy of your brand standing out from the rest. Sponsored ads are given preferential treatment and are displayed high up on users’ feeds. The good thing is that even those who are not your followers will see such ads.
Take advantage of influencers
Influencers are prominent personalities and celebrities that have a large following on Instagram. Brands usually hire such individuals to push their brands’ visibility, attract more followers and more clients as a result. Irrespective of whether you have a new or existing business, influencers can play a pivotal role in helping you to grow your venture. You can identify those that are in your line of business and participate in their conversations or even send them direct messages asking them to repost your content.