Home Business News Evolve Skateboards chooses Here East as its new London home

Evolve Skateboards chooses Here East as its new London home

by Peter Smyth Tech Journalist
25th Jun 20 5:48 am

Here East, London’s award-winning tech and innovation campus, today announces Evolve Skateboards has chosen the East London location as the home for their new London base.

Evolve is one of the world’s leading e-skateboard brands from Australia with multiple awards to its name.  They will bring to East London their innovative approach to e-skateboards and a premium micro-mobility solution.

Evolve will be selling, servicing and distributing their highly acclaimed skateboards at Here East, and will be offering product demos and test rides on campus. Their new premises will provide a showroom for Evolve’s products, including the full range of e-skateboards and accessories. Here East provides an environment and space to allow customers to engage with the team, explore the products, enjoy demo days and experience the boards prior to purchase.

Evolve joins the fast-growing creative and mobility cluster at Here East and will sit alongside pioneering technology companies helping the world move smarter, such as Ford Mobility, and research teams in UCL and Loughborough University London and the mobility team based within Here East’s innovation centre, Plexal.

Here East is a multi-award winning testbed for innovation and has success in the micro-mobility and EV mobility space remaining the only legal pilot location in the UK for electric scooters.

Located in Queen Elizabeth Olympic Park, Here East is a 1.2m sq ft tech and innovation campus. A catalyst for growth, it is home to over 4,500 academics and innovators, and is designed to foster collaboration, allowing its community to scale and grow at pace. Tenants include BT Sport, Plexal, Fiit.tv, Sports Interactive, Ford Smart Mobility, Matchesfashion and The Trampery, who provide 21 studios for local artists, businesses and designers on the Gantry.

Gavin Poole, CEO of Here East said, “Innovation in the electric and micro-mobility space is a key focus at Here East.  We are thrilled that Evolve has chosen to come and join us as their London base.

“As a campus, we are able to offer both the studio space for the company, and the outdoor recreation space that will allow customers to experience Evolve right on their doorstep. Having the right environment for creative businesses and understanding what they need is central to our work.

“We look forward to welcoming the Evolve team, and we hope skaters of all abilities and non-skaters alike come to Here East and enjoy what Evolve has to offer.”

Jeff Anning, Evolve Founder said, “Our team first experienced Here East as patrons of the Four Quarters arcade bar and absolutely loved the atmosphere, so when the time came to move the business the decision was easy.

“In the six years Evolve Skateboards has been in the UK we have never had the opportunity to operate in such an inspiring retail environment. As our brand is a global leader in personal electric mobility we believe working amongst the innovators and visionaries of Here East will be an exciting change in pace and a perfect fit for Evolve.”

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