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CEO of London face mask firm warns customers to watch out for false health claims

by LLB staff reporter
3rd Dec 20 12:00 pm

PAXONOMY, a British company producing PPE, today launches one of the safest, most sustainable and comfortable masks on the market. Crafted from hypoallergenic cottonsilk with a Respilon nano fibre filter, and sold with a unique travel pouch, the reusable mask contains technology that can stop up to 99.9% of microbes, including COVID-19. 

 While face masks have evolved this year from obscurity to necessity, there remains confusion over which masks offer the best protection. From cloth face coverings to disposable surgical masks and all the fast fashion versions in between, it’s clear that not all masks are created equal. 

Ill fitting, uncomfortable and often single use, the majority of masks being worn offer minimal protection against airborne viruses while incorrect storage and handling of masks by their users increases the risk of contamination. 

PAXONOMY founder Hafiz Shariff advises consumers to be discerning when choosing a mask: “Too many mask manufacturers are getting away with making false claims about Covid-19 protection, giving consumers a false sense of security. People should be wary of masks that claim to filter over 99% of bacteria since Covid-19 particles are a fraction of the size of typical bacteria particles. Masks offering protection solely against bacteria are virtually pointless in preventing the spread of Covid-19. It’s like expecting a picket fence to be an effective barrier against insects.” 

 PAXONOMY’s reusable mask has launched with the aim of instilling confidence in the wearer that they are providing both themselves and those around them with the best possible protection from Covid-19.

Central to the mask design is a Respilon nano-fibre membrane that filters out 99.9% of viruses and works for up to 24 hours at a time, offering more protection than 3 ply surgical masks. Whilst an ergonomic memory wire nose bridge and adaptable ear loops allows the wearer to safely and comfortably adjust the mask for a perfect fit. 

Crafted from a breathable, scent free, hypoallergenic cotton textile, PAXONOMY’s mask provides optimum comfort even when worn over extended periods of time and can be hand washed or sanitised with alcohol and reused up to 50 times – making it one of the most environmentally friendly and economical masks available.

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