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These are the world's most valuable brands

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5th Oct 16 10:40 am

Top brands revealed

Apple, Google and Coca-Cola are the three most valuable brands, according to Interbrandโ€™s 2016 Best Global Brands report.

For the fourth year in a row, Apple and Google claimed the top positions. Appleโ€™s brand value grew by 5 percent to USD $178,119m, while Googleโ€™s brand value rose 11 percent to USD $133,252m. Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE round out the Top 10. Dior and Tesla enter the Best Global Brands report for the first time, at #89 and #100 respectively.

The worldโ€™s five Top Growing Brands include Facebook (48 percent growth), Amazon (33 percent), LEGO (25 percent), Nissan (22 percent) and Adobe (21 percent).

โ€œItโ€™s clear the best global brands are not just weathering change, but driving it,โ€ says Jez Frampton, Interbrandโ€™s Global Chief Executive Officer. โ€œThey understand their Anatomy of Growth is complex, unique and personal; they look inward and outward, expand into new markets, and create better experiences to grow their brands and businesses.โ€

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