Top brands revealed
Apple, Google and Coca-Cola are the three most valuable brands, according to Interbrandโs 2016 Best Global Brands report.
For the fourth year in a row, Apple and Google claimed the top positions. Appleโs brand value grew by 5 percent to USD $178,119m, while Googleโs brand value rose 11 percent to USD $133,252m. Coca-Cola, Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE round out the Top 10. Dior and Tesla enter the Best Global Brands report for the first time, at #89 and #100 respectively.
The worldโs five Top Growing Brands include Facebook (48 percent growth), Amazon (33 percent), LEGO (25 percent), Nissan (22 percent) and Adobe (21 percent).
โItโs clear the best global brands are not just weathering change, but driving it,โ says Jez Frampton, Interbrandโs Global Chief Executive Officer. โThey understand their Anatomy of Growth is complex, unique and personal; they look inward and outward, expand into new markets, and create better experiences to grow their brands and businesses.โ
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