London Loves Business meets David Yorath, founder of Guerillascope
David Yorath founded TV advertising agency Guerillascope in 2001, driven by the aim of helping small businesses grow their brands through targeted, cost-effective advertising campaigns. He proved to them that TV, one of the most powerful, responsive and emotive mediums for getting your brand message across, isn’t just for big brands with lots of cash to splash.
Guerillascope is among the UK’s top 50 media agencies and is rising up on the list every year. Their USP? They catapulted that growth purely through TV. Having represented more brands on television than any other agency since the unveiling of their own campaign in October 2012, the agency was recently shortlisted under the Best New Business Culture at the UK Agency Awards 2016.
Guerillascope has helped businesses realise that they don’t necessarily need exorbitant budgets to advertise on TV. They grant ambitious companies the opportunity to start with small test budgets, and gradually increase spends as results start pouring in.
Take a look at this video to see how you could use TV to bolster your business.