Home Business Insights & Advice Four ways to increase your video conversion results

Four ways to increase your video conversion results

by John Saunders
8th Apr 19 4:06 pm

The last couple of years have seen a rise in the use of video for marketing by internet marketers. With easy access to cameras now more than ever, it has become easier to make videos and upload them online without a university degree in videography.

If you browse through the internet, you can’t miss video content. The cell phones in our pockets have made it easier to produce high-quality videos anywhere and everywhere. More people access the internet using these gadgets making them a primary target by internet marketers to place video ads. Perhaps, it has become the most popular form of content on the internet.

With a large number of videos available on the web, how can you optimize them for SEO? How can you increase your video conversion results? Here are four easy ways to improve your video conversion results.

Producing quality videos

Quality is the main reason video content gets more views. People commit to watching content from sites like YouTube depending on the video quality. This trend is complemented with solid video thumbnails, graphics, and images.

Making quality videos isn’t something that can happen right away. It requires a lot of efforts and investments with the right SEO Company Birmingham.

Finding the right keywords

Optimization of blog and video content is the same. The only difference is that you’ll be optimizing them with keywords in the video title, video description, and tags on YouTube.

Use YouTube keyword research tools like VidIq, Tubebuddy Tags, YouTubeSuggest and Google AdWords keyword tools to select 5 to 6 strong keywords for your video. The Video description should have a concise, clear explanation of the video with the right keywords you want the video to rank.

Integrating with other forms of content

Organic traffic is best driven through blog content. Incorporating blog content with video content can highly benefit both platforms by gaining more traffic thus increasing your social shares and sales. Videos help users get more knowledge about a particular topic. It provides an alternative solution to those that prefer getting information through video than text.

Integrating videos and blogs enable users to learn new websites, allowing more traffic, creating more potential connections that can prove of benefit. Many users want more interactions with their content. Complementing text with video content brings another dimension and perspective while reading.

Incorporating live video and social media sharing

Live videos have become increasingly more popular with the rise of mobile phone users. These gadgets enable people to quickly set up videos that can go viral in a few minutes. Incorporating live videos makes it an easier task in gaining more views and website traffic. Getting live videos from the best SEO Companies enables brands to produce quality videos and generate ideas from the audience of what they would need to see in their future videos.

The leading websites that people frequent more are social media. They’ve become the best place to promote and share content over the internet. From Facebook, Twitter, and Instagram, they’ve created more opportunities in driving more traffic to your website.

Over the last few years, Facebook has optimized their website to become a reliable video sharing platform. This move has led to an increase in the use of the platform for watching promo productions, event highlights, corporate videos, music videos, full events, property tours.


Digital Ethos provides comprehensive SEO services, and short-form video production and editing. The company loves to talk about all of the above and other services on offer. Feel fre to contact them to get started.

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