Why you need to understand the connection between convergence, cloud, and, most critically, the new age of the customer.
The appetite for technology is now coming from a range of different business disciplines. Early last year, Gartner forecasted that by 2017 an organisation’s chief marketing officer will be spending more on IT than its chief information officer. That seems highly plausible.
Technology is no longer the glue that sticks together email and business networks to get employees through the working day. It is the engine of innovation. And, because customers are adopting new technologies at an unprecedented pace, technology is increasingly at th
So do you want to understand your customer far better than your competitors? Do you want to have truly meaningful conversations that forge deep loyalty? Do you want to predict behaviour patterns to save costs while boosting sales? Then it’s time to understand the connection between convergence, cloud, and, most critically, the new age of the customer.
Keep an eye out for our e-guide Beyond Cloud… The age of the customer on LondonlovesBusiness.com tomorrow
You’ll find the guide ready for download in the tech section of LondonlovesBusiness.com.
Beyond Cloud… The age of the customer is brought to you in association with IBM