Beyoncé has teamed up with retail mogul Sir Philip Green to launch an “athletic street-wear” brand called Parkwood TopShop Athletic.
The brand, set to launch later this year, will offer fitness clothing, sports-wear, footwear and accessories.
Sir Philip Green said: “We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers’ heartland. Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category.”
Beyoncé said: “I could not think of a better partner as I continue to grow the Parkwood business. I have always loved TopShop for their fashion credentials and forward thinking.”