Home Business Insights & Advice Why does my business need social media marketing?

Why does my business need social media marketing?

by John Saunders
23rd Nov 20 3:16 pm

When it comes to social media marketing, you likely fall into one of two camps. There are those who have a watertight monthly content schedule and constantly interact with their users. Then, there are those who don’t understand how to use it to its potential or simply prefer the old school ways of marketing their business. Find a social media marketing agency in London.

But given social media is where most of your customers likely hang out these days, it pays to target your marketing with the right location. If you’re yet to get a hang of social media marketing for your business, here’s why it’s worth considering.

To get more leads

Leads, leads… we all need leads! Marketing is all about bringing in new leads, which is why social media marketing cannot be ignored if you want yours to increase. The number of people using social media is expected to climb to 4.41 billion in 2021. We don’t know about you, but that sure seems like a lot of people! While it’s unlikely that every single one of these users will visit your page, even a small percentage could skyrocket your business.

Create a professional brand image

Social media quite literally sits in the palms of your customers. As they scroll through their feed, they will either react with your content or continue to scroll right past it. Social media marketing doesn’t just consist of adhoc posts, rather curated content that has been designed and written in advance. It’s your chance to create a brand image that not only stands out but is professional. This is far more likely to happen when the content is considered rather than impulse posting as it would be on a personal account.

Manage customer service

Social media marketing doesn’t just involve putting out content, but responding to messages and comments too. Whenever we want to research a brand or contact them, we naturally look to see if they have a social media presence. A huge part of social media marketing is managing the customer service aspects that come with this. After all, it’s never a good look to leave customers hanging. Whether you manage your own feeds or have someone else do it for you, it will make a huge difference to your customer service if it’s a sleek operation.

Ensure business longevity

As 2020 proved, you can’t always rely on traditional methods such as people visiting your real life store to land sales. Regardless of what your business is about, having a digital presence is key. The world is changing, and while in-person shopping still has a place in society, if it’s the only way you do things you could be failing to future proof your business. But if your customers can reach you online, and you stay in their thoughts with social media marketing your business won’t fade into the background.

To sum up

Social media marketing has a multitude of benefits that can greatly help your business. Behind every post is the chance to increase your leads, connect with customers on a personal level and build a brand image online.

If you lack the time or expertise, there are plenty of social media marketers out there who can help you. From building followers to boosting engagement, when done right it can bring about an impressive return on your investment.

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