Poundland the discount retailer is to pilot permanent sub £1 ranges across their stores and sell a number of products for under £1.
The move is the latest stage to transform from a “single price retailer” to cover more items that customers demand.
Poundland managing director Barry Williams said, “We promise customers amazing value and we are committed to fulfilling that promise on the widest range of items.
“While three-quarters of the products we offer will still be £1, it’s important we look to broaden our ranges elsewhere, whether above or below £1.
“Our customers are among the savviest in the country. We know that and it’s why we’re moving at the pace they dictate to become the simple price retailer they want us to be.”