Home Business Insights & Advice Essex named top InstaDad county in the UK, according to a new social media study

Essex named top InstaDad county in the UK, according to a new social media study

by John Saunders
7th Jul 21 10:35 am

With a significant number of social media savvy millennials having kids – there are a rising number of parents venturing into the world of influencing. But how are dad influencers matching up to their mummy counterparts? New research from gifts and gadgets retailer Menkind explores the untapped potential of the dad influencers by revealing a ranking of the UK’s top InstaDad content hotspots.

  • New ranking reveals top locations where dad life Instagram content gets shared most
  • Essex top county for dads who are active on Instagram
  • Essex dads ranked second at number of likes for fatherhood content

Essex tops the InstaDad chart

The new study analysed publicly available Instagram posts from the last three months based on their geo-location tags, and crunched the numbers on the top UK regions, counties and cities where dads share fatherhood related content the most.

Essex tops the chart for the most active InstaDads, who post most about dad life or are featured on their families’ feeds. Essex fathers and father figures are also the second most “liked” in the country, after dads from Leicestershire, who lead the number of Instagram likes for dad-related content.

London dads also love snapping their proudest dad moments, coming in second for the number of dad-related posts, and sixth when it comes to the most liked Insta content.

Relative to the size of the population, however, Essex dads come third in our ranking of dad life content per 1000 county residents, with Northumberland and Southampton dads splitting the podium. Nevertheless, Essex dads still share a whopping 95 times more family content on Instagram than Londoners.

South East and East of England dads most active Instagrammers

Overall, InstaDads in the South East and East of England are most active and receive the most likes to posts about dad life, whilst the North East and Northern Ireland are home to the least active Instagrammer dads, according to the regional data.

At county level, Milton Keynes, Stirling, Hartlepool, Monmouthshire, Caithness, Peterborough, South Gloucestershire, Wrexham, Thurrock and Falkirk all split the last position in the ranking, with the lowest amount of fatherhood related content shared.

Top five proudest InstaDads revealed

The social media study also crunched the numbers on the profiles with the most liked public Instagram posts which used dad related hashtags in the last three months, and shortlisted the top dads that get most recognition on the platform for their heart-warming family life content.

Top InstaDads

InstaDad Number of likes Location
@ed_stafford 11167 Leicestershire, East Midlands
@daddiesonamission 3686 Blyth, Northumberland, North East
@jj.chalmers 2353 Scotland
@the_running_dan 1085 Chester, North West England
@harvey_and_adam 1068 Doncaster, Yorkshire and the Humber

*Top five InstaDads based on most liked dad-life Instagram content in the UK

For more information about the study, please visit: https://www.menkind.co.uk/top-insta-dads

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