Celebrity chef Jamie Oliver has signed a new deal to partner with Tesco, years after leaving his £10m gig with Sainsbury’s.
— Jamie Oliver (@jamieoliver) September 10, 2018
Taling about his new role, Oliver said: ‘I’m incredibly excited to be collaborating with Britain’s biggest and most progressive supermarket.
‘Over the past few years, under new leadership, Tesco has consistently raised the bar when it comes to so many important initiatives: from food waste, to leading on industry reformulation and helping kids eat more fruit with its brilliant Free Fruit for Kids in-store programme.
‘These survey results back up what I hear from my audience every single day – Britain wants to know how to enjoy more of the good stuff, in easy fun and delicious ways.’
The partnership aims to promote healthier options for shoppers and the London-based celebrity chef will front up Tesco’s new scheme of ‘helpful little swaps’. Jamie will also publish a series of healthier recipes and tips, which will be available in store and online.