Home Business Insights & Advice How to bet on sports in the UK

How to bet on sports in the UK

by Sarah Dunsby
4th Oct 22 10:00 am

The UK has some of the most lax gambling laws in the world. You can play poker or bet on horses at any time, be it online or in person. This keeps you safe as a customer, because you do not need to shop overseas or use VPNs; you can use legal, local companies that are fully licensed and regulated as seen on https://match.center/

Choosing a sport you want to bet on

Before looking at which bookmaker to use or how to place a bet, first we need to determine our needs as a customer. Jot down some of the sports that you’re interested in betting on. Next, consider what types of outcomes you would like to bet on. For example, both teams to score in both halves or number of yellow cards, if it’s football. This is when you can consider what strategy you want to employ.

Picking a bookmaker

Next up is deciding which platform to use. There’s a lot out there to pick from, so there’s no need to go for the first one you pick. The most important thing is to only consider bookmakers that are licensed and regulated. Next, we can use the last section (deciding what sport and strategy to bet on) to rule out any bookmakers that do not meet our needs here.

If it’s down to just a few companies, then the real fun begins. Simply check which company has the best odds, the most intuitive user interface, if it works well on the device you’ll use (some are good websites but poor mobile apps), and finally, which bonus stands out to you.

Register and deposit

Now, you need to register and deposit some money ready for betting. The homepage will almost certainly have an easy-to-follow registration Call-To-Action. But, try clicking through the link of the welcome bonus landing page, as this will ensure you receive the bonus (please read the terms and conditions of the bonus as it may contain strict criteria).

In the UK, you will likely have to provide proof of identity and address. After verifying yourself and your email/phone, you can make a deposit with the methods they provide. Consider which is not only the cheapest but the fastest.

Placing bets

Finally, it’s time to get stuck in with some bets. You should already know how odds work – if you don’t, then click here. Learn some basic theory and strategies to optimise your betting – such as understanding Expected Value, expected outcome, and the Wisdom of the Crowd.

Before placing a bet, use some basic research to inform that it’s a good call. So, check that it’s good value odds (compare with exchanges and competitor sites), and use form and statistics to see how the player or team in question has performed recently.

This may sound like a lot, but these small habits go a long way. Once they become routine, betting can still be enjoyed and not too serious. But, there’s no fun in throwing money away because you’re being reckless.


Please play responsibly. For more information and advice visit https://www.begambleaware.org

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