H&M is set to open its doors on the King’s Road, Chelsea in Spring 2024 with a new store experience.
H&M has announced that it will be opening a new store on Chelsea’s King’s Road.
The store will be a new concept for H&M, focused on offering the most fashion forward products with elevated styling and trends that reflect the local area and inspire the female customer that shops there.
Henrik Nordvall, Country Manager, H&M UK & Ireland, said, “We are delighted to be opening our doors on the King’s Road, an area which has long been synonymous with fashion and style. Our new store will offer the H&M customer an experience unique to the area, with curated, trend driven products and a creative, inspiring store design.”
The store experience will be driven by fashion demand, with personal services and interactive moments that complement the selection of premium quality womenswear, beauty, shoes and accessories. Customers can explore our assortment in a unique and inspirational destination that will be home to exclusive in-store experiences that can only be found on the King’s Road.
Nordvall added, “London is a global hub of fashion heritage and creativity, so to expand our presence here is a great opportunity, and we are excited to be able to further engage with our customers in new, innovative and creative ways.
“The King’s Road store will be a place for interactive moments, enabling customers to develop an affinity with our brand that goes beyond our products and really speaks to the fashion heritage of the local area.”
The store, located at 72 King’s Road, is a grade III listed building. The new design will encapsulate the heritage of the building and the surrounding area, with high quality materials to elevate the store experience. The store is set to open in Spring 2024.