Home Business Insights & Advice Using public data to grow your business: Facts about web scraping data from public sources

Using public data to grow your business: Facts about web scraping data from public sources

by John Saunders
24th Dec 20 9:23 am

As an entrepreneur, web scraping is the most legitimate way to extract necessary data from public sources. The automated extraction of data can help you find the most relevant information that meets your preferences. Therefore, it is the most convenient and efficient way of getting business intelligence and securing a competitive advantage against your rivals.

Why web scraping is beneficial for your business

It gives you a competitive edge

You can gain competitive intelligence through web scraping to learn how your competitors are enticing customers. You can web scrape customers’ critical reviews from your competitor and attract them through solving that issue.

Many entrepreneurs don’t realize that their competitors are frequently checking their business content to improve their customer experience. The only way you can keep up to date with all the developments is through web scraping. This can give you an idea of how you should make the most customer-oriented business plan.

Similarly, you can analyze your competitors’ pricing, available stock, and product information to align your business with the market trends. Hence, web scraping data assists you in making an informed decision based on your competitor’s actions. Therefore, you can optimize your services to attract customers.

It helps you run market research and analysis

Web scraping assists in extracting data from all avenues of business you can think of. As you know, manual exploration of data is an exhausting and time-consuming task. Nonetheless, web scraping helps you identify your target market appropriately. You can analyze your customers based on a geographical area, demographic perspectives, and their behavior. Using this information, you can make more informed business decisions.

Potential customers always compare products and services based on the content published. Equally, they look at whether your services align with the latest trends in the market. If you are not informed on how to check the most specific data in your area, you may find yourself losing customers, which is dangerous for your business. Nonetheless, web scraping can help you locate the appropriate data to build a good reputation for your business.

You can scrape relevant and specific hashtags, keywords, latest news, job titles, and review job blogs. This approach helps you to synchronize with your intended audience by giving them exactly what they need at the moment. If the market changes, you can apply web scraping and stay updated on your market.

It can increase your customer base

Web scraping helps you access the most relevant information on what your target customers have been looking through online search engines. These billions of data points are narrowed down to the precise information that specifically targets your customers. Therefore, web scraping helps you access the most prospective leads that increase interaction with your potential customers.

You can scrape necessary data from social media, government sites, and career sites. This gives you an appropriate idea of how to get more customers through strategic plans. Therefore, you can update your business profiles, have guest blogging, or use social media influencers to boost your customer base after web scraping relevant data.

Residential proxies

Residential proxies are the most credible IP addresses offered by Internet Service Providers (ISP) to their residents. can’t get better without residential proxies, which are legitimate IP addresses designated to a precise location. Hence, residential proxies help you achieve a high anonymity level with a low blockage rate while web scraping public data.

Why residential proxies are vital for web scraping public data

  • Residential proxies help you make connection requests from a specific geographical location that interests you for web scraping. So, you can access the most relevant data which are displayed for that area. Using residential proxies helps you to hide your spider from being blocked or banned. Therefore, residential proxies offer the most reliable and legitimate way to scrape data from public sources.
  • You can initiate many concurrent sessions on different or the same websites through residential proxies without security threats.

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