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Pizza Hut expands partnership with Beyond Meat

by LLB staff reporter
26th Jul 21 12:01 pm

Following a successful trial last year, Pizza Hut Delivery is adding Beyond Meat as a permanent feature on the menu to meet the growing consumer demand for more diverse protein options. The range of three new Beyond Meat toppings, Beyond Italian Style Sausage, Beyond Beef Crumbles and Beyond Pork Crumbles, are the perfect meat-free option sure to satisfy even the biggest of carnivores; available exclusively at Delivery Huts nationwide on Monday 26 July.

Consumer trends and tastes are always changing and with meat-free options trading well throughout lockdowns, Pizza Hut is proud to partner with Beyond Meat to bring increased choice and expanded vegetarian offerings to its menus. Pizza Hut Delivery continues to grow, with recent data showing the double-digit growth the brand saw during lockdowns in 2020 has continued throughout 2021. Beyond Meat pizzas were trialled at select stores in 2020 and resulted in positive feedback with encouraging product performance.

Pizza Hut Delivery has created the new pizzas in partnership with Beyond Meat, a leader in plant-based meat, to deliver the full taste of the Pizza Hut experience. Featuring the same juicy, meat-like texture and savoury satisfaction of Pizza Hut’s meat toppings, without any compromise on taste.

The following pizzas and sides are now available for delivery and collection on a permanent basis:

  • The Beyond Italian Style Sausage Supreme: meat-free Beyond Italian Style Sausage, mozzarella cheese, mixed peppers, mushrooms and red onions.
  • Beyond Three-Meat Three Cheese: meat-Free Beyond Italian Style Sausage, Beyond Pork Crumbles, Beyond Beef Crumbles, mushrooms, triple cheese blend and red onions.
  • Beyond Beef Sizzler: meat-free Beyond Beef Crumbles, mozzarella cheese, red onion, jalapeños and green chillies.
  • Beyond Italian Style Sausage Tear & Share Topper: mozzarella cheese and garlic folded pizza bread, topped with meat-free Beyond Italian style Sausage, and cut into strips for easy sharing.

This launch is part of a larger, global strategic partnership between Pizza Hut and Beyond Meat and builds upon previous announcements in the US, Canada, Belgium and Puerto Rico.  Pizza Hut partnered with Beyond Meat for their leading expertise in plant-based protein and their ability to attract a younger consumer base, including Gen-Z and millennial consumers.

Amelia Riba, Chief Brand Officer at Pizza Hut said, “Last year we were the first pizza chain to bring Beyond Meat toppings to the UK, and we’re delighted to introduce them across the country this year. We are proud to always bring delicious new innovations right to our customers, and by partnering with Beyond Meat we are offering more flexitarian and meat-free options without sacrificing any flavour. With this delicious new range on our permanent menu from today, we are responding directly to feedback from customers – the UK loves Beyond Meat pizzas!”

Deanna Jurgens, Chief Growth Officer at Beyond Meat said, “We’re thrilled to partner with Pizza Hut to increase accessibility to plant-based meat options and bring delicious Beyond Meat toppings to consumers across the UK. We know meat-eaters and vegetarians alike are increasingly looking for more plant-based options, and we want to enable them to continue to Eat What They Love™, like delicious pizzas, without compromising on taste, a balanced lifestyle or the environment.”

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