Bojoko, a leading UK gambling affiliate operating since 2017, has been awarded the coveted Affiliate Idol of the Year 2023 at the iGaming IDOL Awards.
Joonas Karhu, Bojoko’s CEO, expressed his enthusiasm and gratitude, stating, “I’m thrilled and grateful for this recognition. The award shows how dedicated Bojoko is to making a user-friendly platform. It highlights our team’s hard work and our strong focus on doing our best.”
In a fiercely competitive field with over 2,300 nominees, Bojoko’s win at the iGaming IDOL Awards emphasises the significant value of their achievement.
CEO claims user-focus is behind the victory
Speaking with Joonas Karhu after the win, he offered his take on what helped Bojoko take the lead and snatch the trophy.
“Bojoko stands out as a user-friendly hub for exploring and comparing online casinos, sportsbooks and bingo sites, placing individual preferences at the forefront. Our users can then apply our filter features to slim down any list on our site until they are left with the brands that match their exact references. Transparency is also vital. Our experienced team of industry experts meticulously tests each brand and shares their views in digestible reviews that empower users to make informed decisions.”, Karhu explains.
He also made it clear that the award would embolden the team to aim for further innovations in the future and continue to offer more than their competitors.
Karhu also sees the win as validation for their remote work policy and how a team working across the world can continue to push boundaries together.
A legacy of recognition
Bojoko has consistently earned recognition in the industry, establishing a track record of success. In its early years, the platform emerged as a strong contender, securing the title of Casino Affiliate of the Year at the EGR Operator Awards in November 2020.
The winning streak continued, landing Affiliate of the Year 2021 and Best Affiliate Company of the Year 2022 from the EGR Nordics Awards and MiEGA Awards, respectively. They also secured additional accolades, such as Innovation in Marketing, at the 2022 CasinoBeats Game Developer Awards.
The iGaming IDOL Awards
The iGaming IDOL Awards, commonly known as the “iGaming Oscars,” marked its seventh annual event in November 2023, drawing together prominent figures from the iGaming sector for a night of accolades. Industry leaders were recognised for their outstanding contributions, innovation, and excellence during this prestigious occasion.
Beyond its role in honouring achievements, the 2023 iGaming IDOL Awards extended its impact by supporting the MSPCA Organisation, showcasing the industry’s commitment to charitable endeavours. This dual focus on recognition and charity makes the iGaming IDOL Awards a unique and impactful event within the iGaming community.
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